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News of Orange Xtra, January 1, 2020


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Taste Wizard, John Troy, Pioneers Original Sugarless Certified Organic  Dark Chocolate Bar

Zero Sugar and Zero Net Carbs, yet Bitter Free and Delicious

Cedar Grove, NC- Chocolate doesn’t have to be astringent and bitter. Macalat is the brand name for a new kind of organic dark chocolate developed without sugar of any kind and uses organic super food instead of sugar for taste and functionality without being astringent or bitter. The tasty Chocolate Wizardry has amassed over a hundred five stars reviews from verified buyers on Shopify and Amazon.

Macalat is not just another craft dark chocolate. It is the original truly organic sugar free dark chocolate bar in the marketplace, today.  Zero sugar and zero net carbs, yet bitter free and delicious, this innovative chocolate is five years in the making, test marketing and refinement. Macalat is formulated with organic Peruvian plant foods that deliver an authentic new vegan plant based chocolate flavor profile that challenges any chocolate, even milk chocolate or dark chocolate made with sugar, in both flavor and mouthfeel. Needless to say, being certified organic, it’s good for the environment, too. 

Macalat captured my attention as a worthy project at a time when high quality Cacao is being recognized as a wholesome super food and at the same time, excess sugar in our diet is raising a lot of eyebrows with its many adverse side effects. What a paradox!” said Troy. “As a pioneer in organic taste profiles, I accepted the challenge to make a difference in pioneering a new organic dark chocolate formulation that tastes real good. There are no GMOs, no soy, no gluten, no nuts, no Stevia and there is absolutely no sugar or dairy in the recipe. Not even a sugar by another name like Coconut sugar.”

Macalat uses Maca and Lucuma in the recipe. Both are among the most nutritious super foods known in the culinary world and are perfect compliments for superfood Cacao. Lucuma is called Inca Gold and the number one selling flavor of ice cream in Peru. Lucuma is a plant food that functions like milk in milk chocolate to help mitigate the astringency in fermented Cacao. Maca reins as king in Peruvian superfood and enhances the deep malt flavor in Cacao. This groundbreaking formula does away with the bitter flavor notes found in the background of many dark chocolates, as well as the shard-like or chalky feeling on the palate. There is even use of a Mushroom Mycelium that acts like pixie dust on the taste buds. The finish is smooth without an unpleasant aftertaste. Macalat delivers the sense of peace, alertness and sense of well being that naturally comes with fine Cacao, without the sugar rush, side effects of sugar, letdown or an astringent or bitter aftertaste.

There is an emergence of newfound ingredients from ancient cultures like Peru to new technologies in fermentation that apply in this unique formulation, according to Troy. His goal was to create smooth organic 70% dark couverture chocolate without the onslaught of sugar or the bitterness that sugar seeks to hide. "Sugar has been a significant part of the standard of identity of chocolate from its inception to mitigate the astringent aldehydes and acetic acid that develop during fermentation.  Sugar tastes good in chocolate, no doubt.  And sugar is cheap, bulking up an otherwise costly super food treat.  But sugar has a downside that is becoming more evident every day. Times have changed. The sugar "up" is short-lived and the negative side effects of sugar are becoming all too well known with new scientific and clinical data presenting daily. It is now evident that artificial sweeteners are not the answer. A new organic approached is called for."

John Troy photo by Robert Saltzman

John Troy is the originator and developer of many trending flavor profiles in the organic marketplace today.  John's original product was Wizard Baldour's Power Pac, one of the very first super food power bars in the seventies.  Over the years, John earned the reputation as the "Organic Taste Wizard" in the natural products trade.  As CEO of The Wizard’s Cauldron, John developed and produced over 100 organic products under the Whole Foods 365 Organic label that are in distribution nationwide at all Whole Foods Markets.  John was the originator of Honey Mustard salad dressing among many other innovative flavor profiles. 

John formulated, produced and consulted with governments, companies and brands including Wegman's, Naturally Fresh, The State of Vermont, the Country of Grenada, Annie’s, The Wizard's, Moosewood, Kushi, Premier Japan, Central Market, Spectrum, San-J, Litehouse, Simply Delicious, Earth Fare, Charlie Trotter, OrganicVille, Ingles and Kraft Foods. Recently, he developed a new Hemp Food called, Hempé Organic Hemp Food, for The Hemp Food Company. John developed many sugar free Keto products for Dr. Robert Atkins at the dawn of the Keto diet.  Macalat Chocolate Wizardry is the culmination of a lifelong journey in creating and crafting innovative organic taste profiles. 

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