Straight Talk About Sugar

Our Mission

Getting the Sugar out of Dark Chocolate

Zero Sugar 70% Dark Chocolate has captured our attention as a worthy project at a time when high quality Cacao is being touted as a wholesome superfood, while at the same time, excess sugar in our diet is raising a lot of eyebrows with its adverse side effects.  What a paradox!  Sugar is anything but a superfood. As a pioneer in organic taste profiles,  John Troy, known in the organic food trade as the taste wizard, accepted the challenge to make a difference using innovative formulation and production protocols. 

It is high time to challenge the status quo of sugar in our fine chocolate. Times have changed. Sugar doesn’t need to be in premium chocolate anymore to be able to truly enjoy a smooth, creamy wholesome 70% dark chocolate treat without bitterness.  At the same time, many of us have already seen the benefits of using nutrient dense superfood ingredients.  A way was discovered to balance and sweeten fine 70% heirloom cacao without using sugar or sacrificing the great taste and mouth feel of fine coverture dark chocolate.

There is an emergence of newfound ingredients from the ancient cultures like Peru to new technologies in fermentation.  Mushroom ingredients are emerging with remarkable attributes. Exploring the ever more delicious flavor profiles and cross-cultural synergies that these nutrient dense foods provide was a catalyst to create MacalatMacalat gets both the sugar and the bitter out of 70% dark chocolate without sacrificing the smooth sweet creamy chocolate taste and mouthfeel that folks love.

Sugar has been a significant part of the standard of identity of chocolate from its inception.  Sugar is assumed to be a critical ingredient in chocolate recipes in order to mitigate the astringent aldehydes and acetic acid that develop during the fermentation process.  Sugar tastes really good in chocolate, no doubt.  And sugar is cheap, bulking up an otherwise costly superfood treat.  But sugar has a downside that is becoming more evident every day.  The sugar "up" is short-lived and the negative side effects of sugar are becoming all too well known with new scientific and clinical data coming forth every day.  It's not a healthy habit for the kids to start, either.  We know too much to not notice. Keto, Paleo, and many other sugar free diets are getting a lot of attention, and rightfully so.

Macalat is a creation for those who are serious about the quality of their 70% dark Cacao and want real, nutrient dense food with no sugar and/or hidden sugars and not wanting anything artificial or the least bit phony to take their place.

Folks find it hard to believe that Macalat 70% dark chocolate has zero sugar and zero net carbs and still taste so good, but it is true.  Now, you may enjoy smooth organic 70% organic dark chocolate without the onslaught of sugar or the bitterness that sugar seeks to hide.

Zero sugar and zero net carbs make Macalat the perfect treat for Superfoodies, Keto, Paleo, Atkins, South Beach and other sugar free, low carb diets.  Macalat is Certified Organic, Dairy free, Gluten Free, Stevia Free and Bitter Free. The kids really love Macalat, too, without ever missing the sugar to begin with.  

Give Macalat a try. Tasting is believing!

The Macalat Company
Durham, NC

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Tasting is believing!

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