Straight Talk About Sugar
Our Mission
Getting the Sugar Out.
All of it. Honestly.
And that includes so-called unrefined "Coconut Sugar"
High quality cacao is being touted as a wholesome superfood, but at the same time excess sugar in our diet (and its adverse side effects) is raising a lot of eyebrows with its adverse side effects.
What a paradox! Sugar is anything but a superfood. As a pioneer in organic taste profiles, John Troy set about to reinvent dark chocolate. Known in the organic food trade as the taste wizard, Troy accepted the challenge to make a difference using innovative formulation and production protocols to eliminate the need for sugar entirely.
It is high time to challenge the status quo of sugar in fine chocolate. Times have changed! Sugar doesn’t need to be in premium chocolate anymore. Now, we are able to truly enjoy a smooth, creamy, wholesome 70% dark chocolate treat without the bitterness that sugar seeks to hide. At the same time, many of us have already seen the benefits of using nutrient dense superfood ingredients in our everyday lives. Thankfully, it is possible to balance and sweeten fine 70% heirloom cacao without using sugar or sacrificing the great taste and mouthfeel of fine coverture dark chocolate. Thus, the advent of Certified Organic Macalat Sweet Dark Chocolate.
There is an emergence of newfound ingredients from ancient culture, such as those in Peru and the East, used to complement new technologies in fermentation. Mushroom ingredients are emerging with remarkable attributes, for example, and exploring the ever more delicious flavor profiles and cross-cultural synergies that these nutrient dense foods provide was a catalyst to create Macalat. Macalat gets both the sugar and the bitter out of 70% dark chocolate without sacrificing the smooth, sweet, creamy chocolate taste and mouthfeel that folks love.
Sugar has been a significant part of chocolate from its inception. It is assumed to be a critical ingredient in chocolate recipes in order to mitigate the astringent aldehydes and acetic acid that develop during cacao's fermentation process. Sugar tastes really good in chocolate, no doubt, and sugar is cheap, bulking up an otherwise costly superfood treat. But it has a downside that is becoming more evident every day. The sugar "up" is short-lived and the negative side effects of sugar are becoming all too well known with new scientific and clinical data coming forth every day. It's not a healthy habit for kids to start, either. We know too much to not notice, and it makes sense that diets such as keto and paleo, among many others, are rightfully garnering increased attention.
Macalat is a new creation for those who are serious about the quality of their 70% dark cacao and want real, nutrient dense food with no sugar and/or hidden sugars (like coconut sugar) without the addition of artificial or “phony” substances to take their place.
Folks find it hard to believe that Macalat 70% sweet dark chocolate has zero sugar and zero net carbs and still taste so good, but it is true. Now, you can enjoy smooth organic 70% organic dark chocolate without the onslaught of sugar or the bitterness that sugar seeks to hide.
Macalat’s zero sugar and zero net carbs make it the perfect sweet for today’s discerning superfoodie. Macalat is organic, too, and formulated specifically for:
- Keto
- Paleo
- Diabetic
- Vegan
- Superfood
- Sugar-restricted diets
Macalat is certified organic, dairy-free, gluten-free, stevia-free, soy free and, most importantly, bitter free. The kids really love Macalat, too, without ever missing the sugar to begin with.
Give Macalat a try. Tasting is believing!
